SOMETHING GOOD AND TRUE.

Marina & The Diamonds‘ banner year cruises into summer with a technicolor head of steam as the “Blue” campaign kicks into high gear with the arrival of its official video today, after getting off to a flying start with the effervescent Holychild remix earlier this month. Directed by Charlotte Rutherford (who lensed all of Marina’s album photography) at Dreamland’s Pleasure Park, it fully realizes all of our cotton candy carnival dreams at once and perfectly captures Marina in her element. From the powder blue whip to the deep purple fortunes, it’s an infectiously radiant splash of color in today’s black-and-white world of pop. Bless you, Marina.