WATCH THE FLAMES.

We’ve been down with POP ETC from day one (and even before then), ever since “YoYo” lit up our whole summer a few years back. Now three years on, POP ETC roar back to life today with brand new burner “What Am I Becoming?”, a snarling guitar-driven nightcrawler that shines as one of their strongest singles to date. POP ETC’s new album Souvenir hits January 29th in the United States and two days earlier in Japan (fuck a global release date), keep an eye out.