OPTICAL ILLUSION.

We first introduced you to Toronto-via-LA’s Allie X with the world premiere of her breathtaking debut, “Catch”, last month. The response was immediate and overwhelming, with outreach from all corners of the industry culminating in Katy Perry publicly declaring Allie her new obsession two weeks ago. So yeah, not a bad way to start your career. Today she returns with her hotly-anticipated follow-up, “Prime”, a bubblegum blackout of hooks on hooks on hooks that offers more of the salty-sweet pop perfection of her debut. Like CHVRCHES and Icona Pop on a sugar high power trip, “Prime” hits hard like uncut pop heroine that courses through your veins until reality melts away. Exclusive premiere below.